NMC Kia – Safety Awards

NMC-Kia celebrates eight winning models at the IIHS safety awards


  • Kia Telluride, Sorento, Carnival (built after March 2021), Sportage, Seltos, and Soul each earn TOP SAFETY PICK (TSP) awards when equipped with optional front crash prevention and specific headlights
  • K5 and Stinger sedans receive TOP SAFETY PICK+ honors
  • Kia ties for second-most combined TSP and TSP+ vehicles in the industry for 2022

March 22, 2022 – The Insurance Institute for Highway Safety (IIHS) recognized eight Kia vehicles – all tied for second-most in the industry – on its prestigious 2022 TOP SAFETY PICK (TSP) and TOP SAFETY PICK+ (TSP+) awards lists. In the TSP category, the winning models included the Kia Telluride, Sorento, Seltos, Carnival built after March 2021 (with specific headlights), Sportage, and Soul (with optional front crash prevention and specific headlights). The TSP+ category featured the Kia K5 and Stinger sedans.

Commenting on the IIHS safety awards, Hassan Alshamrani GCEO said, “As long-standing representatives and custodians of Kia, we are proud to celebrate this achievement and strongly echo Kia’s dedication to upholding passenger safety above all else. At NMC we work relentlessly to offer our customers the best technology and the safest cars.”

NMC Kia strives to establish an automotive brand known for harnessing the power of technology and digital transformation, providing a seamless engaging experience with customers in Saudi Arabia. The dealership is constantly developing and refining its services, teams, and processes to be the leader in operational excellence and customer-driven innovation.

About Kia NMC

The National Marketing Company (NMC) is the exclusive dealer in seven administrative regions for Kia cars across the kingdom – Tabuk, Madinah, Makkah, Al Baha, Aseer, Jizan, and Najran.
“NMC Kia is to Innovate. Serve. Inspire people with “The Drive to Win” and we champion and empower those who want to grow and be better, facilitating their success.
Our entire culture is built on the idea of “reliability“ with customer’s interest as NMC’s priority through operational innovation and customer-driven experiences, offering unparalleled convenience and agility in the Saudi market”
A legacy of growth, excellence, and success!