To commemorate a milestone that very few automakers can match, Alfa Romeo today celebrates its 110th anniversary, reopening the doors to its historic museum in Arese, Italy, while following all current health and safety guidelines. The brand invites fans from around the world to see new sections of the museum, enjoy exclusive video content and join the celebration festivities online.
Alfa Romeo cars have been delighting motorists for 108 years with their Italian style, which evokes performance, technology and driving pleasure just waiting to be unleashed at a turn of the ignition key. This year, visitors to the Geneva International Motor Show will clearly see that the brand has further evolved towards more extreme performance, exclusiveness and the opportunity for owners to customise their Alfa Romeo with care and a choice of details reserved for top fashion houses. The distinctive features of a tailored garment are all present in the mechanical creations displayed in Geneva - Stelvio, Giulia, 4C Spider and 4C Coupé are sure to fascinate enthusiasts and onlookers with their new looks, some focused on performance and others on premium materials, also through exquisite special series.
The automotive media just can’t seem to find enough superlatives for Alfa Romeo’s highly-acclaimed new models - the Alfa Romeo Giulia Quadrifoglio, the brand’s flagship sports saloon, racked up yet another prestigious award when it was named ‘Best Sports and Performance Car’ in Britain’s annual ‘What Car?’ Car of the Year awards 2018. Judged by the expert team at ‘What Car?’, the legendary Italian brand beat off stiff competition from Audi, Mercedes, BMW and last year’s category winner Porsche, to win the 2018 award. This significant win is the latest accolade for the Giulia, which has won seven industry awards in the UK in the last 12 months alone.